Ennismore, the hospitality group behind boutique brands like Mondrian and Gleneagles, is betting that lifestyle hotel brands can thrive in the all-inclusive resort space, traditionally dominated by budget operators like Sandals and Barceló.
The company plans to launch Mondrian all-inclusive properties, marking the first time a luxury lifestyle brand attempts the all-inclusive model at scale. Historically, all-inclusives succeeded through high volume and competitive pricing at mass-market properties. Ennismore wants to flip that formula by charging premium rates while delivering the curated design, elevated dining, and personalized service Mondrian guests expect.
This pivot reflects shifting traveler preferences. Affluent guests increasingly want the convenience and value certainty of all-inclusive packages, but they reject the cookie-cutter experience of traditional resorts. They demand distinctive design, locally-sourced cuisine, and cultural authenticity. Mondrian properties feature statement architecture, art-forward interiors, and partnerships with acclaimed chefs. These elements command higher nightly rates.
The strategy carries real risk. Building lifestyle-focused all-inclusives requires maintaining service standards and design integrity across multiple properties while controlling costs enough to remain profitable at all-inclusive rates. Ennismore must also prove guests will pay 60-80% premiums over conventional all-inclusives for the Mondrian experience.
The hospitality landscape supports Ennismore's gamble. Luxury brands like Four Seasons and One&Only have already tested all-inclusive models successfully in Maldives and Caribbean markets. Travelers booking all-inclusives in 2024 spent 15-20% more per night than five years prior, according to travel data firms. The affluent demographic increasingly values predictable vacation spending.
If Mondrian all-inclusives succeed, other lifestyle brands will follow.