Europe's overtourism problem has spawned a contest seeking hidden gems beyond the usual capitals. The Guardian Travel and Coolstays are inviting readers to nominate lesser-known European cities and towns for a chance to win £200 toward a Coolstays accommodation booking.
The competition targets travellers tired of crowded Venice, Barcelona, and Paris. Instead, organisers want tips on destinations like Ferrara, with its Renaissance architecture, or Rennes, known for its half-timbered medieval centre. Tom Hall, editor at Lonely Planet, will judge submissions based on personal travel experiences that demonstrate authentic discovery.
Contestants should detail their stays, including specific hotels, museums, clubs, restaurants, and cafes. This approach rewards travellers who have explored beyond obvious routes and can articulate what makes secondary cities compelling. The format encourages narrative detail rather than simple destination lists.
Coolstays, a boutique accommodation platform, positions itself as the prize partner for this initiative. The £200 voucher covers stays at independent properties across their network, typically appealing to travellers seeking character-filled lodgings in non-traditional tourist zones. This aligns with the competition's philosophy that Europe's best experiences happen away from supersaturated hotspots.
The contest reflects broader travel trends. Post-pandemic, visitors increasingly seek authentic experiences in smaller cities where overtourism hasn't eroded local character. Secondary European cities offer precisely this. Ferrara's Este castle and Renaissance frescoes attract serious art tourists without the Uffizi queues. Rennes delivers Breton culture, cider bars, and medieval charm without Rome's crowds.
For budget-conscious travellers, secondary cities deliver cost advantages too. Accommodation, dining, and attractions typically cost 20 to 40 percent less than major capitals. A week exploring Ferrara or Rennes stretches money further