Hyatt has filed an opposition with the U.S. Patent and Trademark Office to block Hilton from registering "Select by Hilton" as a brand name. The move centers on Hyatt's existing Hyatt Select registered trademark and two pending applications for similar names.
Hyatt filed the opposition Monday with the Trademark Trial and Appeal Board. The company then filed a motion, with Hilton's consent, to suspend the case while the two chains pursue settlement talks.
Both Hilton and Hyatt provided identical statements to Skift on Friday: "We have mutually agreed to suspend the action as we continue working toward an agreeable resolution."
The clash reflects a broader trend in the hotel industry. As major operators expand their portfolios with sub-brands and derivative brand names, naming conflicts become more likely. Both Hyatt and Hilton use the word "select" in their brand architecture, creating the overlap that triggered this dispute.