Visit Norway's destination marketing organization capitalized on President Donald Trump's criticism of the country this week. After Trump called Norway a "shit house country" at a Michigan rally on Sunday and said "Norway sucks," the organization updated a five-year-old web page listing unique public toilets along scenic routes. The revised page, posted Monday night, described the restrooms as "great again!"
The tactic worked. By Friday, the page received more than 540 times higher views than the week prior, becoming Visit Norway's most-viewed page.